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    In-House vs. Outsourced Marketing:
    The Full Cost Comparison

    Marketing Cost Calculator
    Compare the true cost of in-house marketing vs. an outsourced marketing department
    In-house marketing costs
    Marketing FTEs5
    Avg. fully-loaded salary$95,000
    Benefits overhead25%
    VP/CMO salary (fully loaded)$320,000
    Agency retainers (annual)$150,000
    Recruiting cost (one-time)$75,000
    Months to full execution12
    Monthly revenue at risk$80,000
    Outsourced marketing department
    Monthly retainer$7,500
    A fractional CMO starts at $7,500 a month. Every client is different, so we build a custom package around your budget, goals and growth targets. Book a call and we'll size it to you.
    What's included:
    Fractional CMO (strategy + leadership)
    Plus specialist team options
    Content, SEO, paid media, email, social
    CRM, analytics, marketing automation
    Single point of accountability
    Recruiting cost
    $0
    Additional agencies needed
    None
    In-house annual cost
    $0
    People + agencies
    Outsourced annual cost
    $0
    Your selected retainer × 12
    Annual savings
    $0
    0% reduction
    Opportunity cost (lost pipeline)
    $0
    During recruiting delay
    In-house (cumulative) Outsourced (cumulative) Cumulative savings
    3-year in-house TCO
    $0
    3-year outsourced TCO
    $0
    3-year total savings
    $0
    3-year savings + lost pipeline
    $0
    movingminds.io — Growth as a managed service

    Ready to put your
    marketing on autopilot?

    Schedule a consult to explore how we can support your growth priorities — from strategy through seamless execution — as your dedicated marketing partner or an extension of your in-house team.

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    GROWTH AS A MANAGED SERVICE™

    Moving Minds is a global fractional marketing agency
    Created to deliver more
    awareness, demand and
    shareholder value for our
    client companies.
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