Fractional CMO Services

FRACTIONAL CMO SERVICES THAT CAN MOVE THE NEEDLE

Fractional CMO services that deliver strategic marketing leadership and full-funnel execution for growth-stage companies. Not just strategy decks — real results.

YOU NEED STRATEGIC MARKETING LEADERSHIP — BUT A FULL-TIME CMO ISN'T THE ANSWER

You know marketing needs to perform at a higher level. But hiring a full-time CMO means a 6-month search, a $300K+ salary, and no guarantee they can actually execute. Fractional CMO services give you senior leadership now — without building an empire to support it.

GROWTH IS THE MANDATE — BUT MARKETING ISN'T READY

The board expects acceleration. Sales needs more leads. But marketing is stuck — maybe it's a junior team without strategic direction, maybe it's a function that's never been built properly, or maybe past efforts just haven't delivered. Whatever the cause, you can't hit growth targets with marketing that isn't equipped to drive them.

WHAT GOT YOU HERE WON'T GET YOU THERE

The marketing that worked at $5M doesn't scale to $25M. You need a leader who's built this before — someone who can assess what's broken, fix it fast, and build a growth engine that scales with the business.

A FRACTIONAL CMO MODEL BUILT FOR GROWTH-STAGE COMPANIES

Moving Minds provides experienced marketing leadership on a fractional basis. Your dedicated CMO joins your executive team, builds strategy, and ensures execution — with full accountability for results. No 6-month ramp-up. Our CMOs bring Fortune 500 experience and proven playbooks. They're productive in days, not months.

TURN STRATEGY INTO PIPELINE WITH FULL-FUNNEL EXECUTION

Most fractional CMO service providers build a strategy and hand it off. The execution gap kills momentum. Our model is different. Your CMO leads a cross-functional team — demand gen, content, paid media, marketing ops — all under one roof. Strategy and execution, unified. No handoffs. No gaps. Just growth.

REAL RESULTS FROM CLIENTS USING OUR FRACTIONAL CMO SERVICES

Our Fractional CMO Services have helped companies across industries achieve measurable growth — increased pipeline, accelerated revenue, and marketing that finally connects to business outcomes. Every engagement is led by an experienced CMO and backed by a full execution team.

$12M IN REVENUE IN 90 DAYS

Axogen needed to launch ReSensation — a new surgical innovation — into a competitive market. Our CMO developed the GTM strategy, positioning, and integrated campaign architecture. Within 90 days: $12M in qualified pipeline and 35% YoY revenue growth.

59% YoY GROWTH — FASTEST-GROWING IN THE CATEGORY

Schweiger Dermatology engaged Moving Minds to drive its East Coast expansion. We led due diligence, call center optimization, martech upgrades, and campaign restructuring. The result: 59% YoY growth, making them the largest dermatology group in the Northeast.

28% REVENUE GROWTH THROUGH STRATEGIC REPOSITIONING

Unimarket's marketing was fragmented — disconnected campaigns, unclear positioning. Our CMO conducted a full assessment, rebuilt their brand strategy, and coordinated execution across channels. Result: 28% YoY revenue growth and a unified go-to-market approach.

FORTUNE 500 EXPERIENCE — APPLIED TO GROWTH-STAGE COMPANIES

Our CMOs aren't consultants — they're operators. They've held CMO and VP Marketing roles at MasterCard, Citibank, Fannie Mae, and high-growth B2B companies. They bring proven playbooks for GTM, demand gen, ABM, and PE value creation. Certified across HubSpot, Salesforce, Marketo, and Google. Productive in days, not months.

WHERE MOST STOP AT STRATEGY — WE DELIVER EXECUTION

Most fractional CMO service providers work alone. They build a strategy, then hand it off to your team or an outside agency. The gaps multiply. We do it differently. Your CMO leads an integrated team — demand gen, content, paid media, SEO, ops. One team. One strategy. One point of accountability.

FROM KICKOFF TO MEASURABLE IMPACT IN 90 DAYS

Our Fractional CMO Services are built for speed. Discovery happens in weeks one and two. By day 30, you have a strategic plan with clear priorities. Quick wins start immediately. Measurable ROI within the first quarter. Full CMO leadership and execution capacity — without the 6-month hire or $300K salary.

WHEN RESULTS MATTER MOST, STRATEGY ISN’T ENOUGH. YOU NEED EXECUTION THAT DELIVERS ROI

Whether you’re scaling demand, fixing underperformance, or launching a new product, our Fractional CMO Services combine strategy with full-funnel execution. We don’t just develop the plan — we lead the team that delivers it, with metrics that tie directly to pipeline, performance, and revenue growth.

28 %

28% YoY revenue growth for Unimarket after conducting marketing due diligence, optimizing operations, and launching high-performing campaigns.

$12 M

Generated $12M in just 90 days from a new product launch for Axogen following a strategic go-to-market plan and integrated marketing execution.

59 %

Generated 59% YoY revenue growth for Schweiger Dermatology after uncovering growth barriers through marketing due diligence and optimizing systems, scheduling, and campaigns.

What Is a Fractional CMO (Chief Marketing Officer)?
A Complete Guide for Growing Companies

Where Most Fractional CMO Services Stop at Strategy, We Deliver Multi-Channel Execution

Moving Minds' fractional CMO services don't stop at strategy — we lead execution, working side by side with your team to turn vision into velocity across every channel, campaign, and KPI.

Unlike firms that deliver static playbooks and walk away, we partner with you to solve your company's most complex marketing and growth challenges in real time. It's like hiring a complete marketing department overnight — without the overhead or delay.

Fractional CMO Services We Provide

Your fractional CMO doesn't just advise — they lead. From go-to-market strategy to demand generation to marketing operations, here's the full scope of services included in every engagement.

Whether you need to build a marketing function from scratch, scale an existing team, or prepare for a transaction, our fractional CMO services flex to match your priorities.

Marketing Strategy Services

Go-to-market strategy development and execution planning. Annual and quarterly marketing planning tied to revenue targets. Competitive positioning and market differentiation strategy. New market entry and segment expansion planning. Product and service launch strategy and execution. Explore our marketing strategy services.

Marketing KPIs & Performance Measurement Services

KPI framework development and dashboard design. Marketing performance measurement and executive reporting. Attribution modeling and ROI analysis. Conversion tracking and funnel analytics. Benchmarking and competitive performance analysis. Learn about our approach to marketing analytics.

Marketing Budget Development & Optimization Services

Marketing budget development, allocation, and optimization. Channel investment planning and ROI forecasting. Budget reconciliation and spend tracking. Resource allocation and vendor cost management. Investment prioritization based on performance data. See how we approach marketing budgets.

Marketing Channel Strategy Services

Multi-channel marketing strategy and orchestration. Channel prioritization based on audience and objectives. Integrated campaign planning across paid, owned, and earned media. Channel performance analysis and optimization. Omnichannel customer journey mapping. Explore our multi-channel campaign services.

Brand & Creative Services

Brand strategy and architecture development. Messaging framework and value proposition development. Market positioning and competitive differentiation. Brand voice, identity, and visual guidelines. Creative direction and campaign concepting. Employer brand and recruitment marketing strategy. See our brand and creative capabilities

Demand Generation & Growth Services

Full-funnel demand generation strategy and execution. Lead generation program design, launch, and optimization. Customer acquisition and growth marketing programs. Conversion rate optimization and funnel analysis. Revenue acceleration and pipeline velocity initiatives.

Account-Based Marketing (ABM) Services

ABM strategy development and target account selection. Account tiering and segmentation frameworks. Personalized campaign development for key accounts. Sales and marketing alignment for ABM execution. ABM technology stack evaluation and implementation. Account engagement tracking and pipeline attribution. Learn about our account-based marketing agency services.

Sales Enablement Services

Sales and marketing alignment strategy. Sales enablement content, tools, and playbook development. Lead scoring models and qualification frameworks. Pipeline handoff processes and SLA development. Revenue attribution and closed-loop reporting. Sales team collaboration and feedback integration. Competitive battlecards and objection handling resources.

Marketing Automation Services

Marketing automation strategy and platform selection. Workflow design and implementation. Lead nurturing program development. Email marketing automation and sequencing. Behavioral triggers and personalization. CRM integration and data synchronization. Marketing automation audit and optimization.

Fractional CMO Services Client Success Story:

RiverMend Health leveraged our fractional CMO services to stand up demand generation from scratch — resulting in 890% increase in lead volume and 45% YoY revenue growth. Explore our client success stories.

Paid Social & Digital Advertising Services

Paid media strategy, management, and optimization. Google Ads, Microsoft Ads, and programmatic advertising. Social media advertising across LinkedIn, Meta, and other platforms. Retargeting and audience development. Ad creative strategy and testing. Media budget allocation and ROAS optimization. See our digital advertising capabilities.

B2B SEO Services

SEO strategy development and keyword research. Technical SEO audit and implementation. Content strategy for organic search visibility. On-page optimization and content updates. Link building and domain authority development. Local SEO for multi-location businesses. SEO performance tracking and reporting. Learn about our B2B SEO agency services.

Content Marketing Services

Content strategy aligned to buyer journey stages. Editorial calendar development and content planning. Thought leadership and executive positioning. Blog, whitepaper, case study, and ebook development. Content distribution and amplification strategy. Content performance measurement and optimization. Explore our content marketing services.

Marketing Team Leadership & Development Services

Marketing team assessment, management, and coaching. Organizational design and hiring strategy. Marketing organizational assessments and restructuring. Agency and vendor evaluation, selection, and management. Performance management, KPIs, and accountability frameworks. Cross-functional alignment with sales, product, and customer success. Internal capability building, training, and knowledge transfer. See the full scope of fractional CMO responsibilities.

Marketing Operations & Technology Services

Marketing technology (martech) stack strategy and optimization. Marketing analytics, attribution modeling, and reporting. Process development, documentation, and workflow optimization. Performance measurement dashboards and executive reporting. Marketing budget management and ROI tracking. Data governance, hygiene, and quality management.

Due Diligence & Transaction Support Services

Marketing due diligence for M&A transactions. Pre-acquisition marketing assessment and valuation support. Post-acquisition integration planning and execution. Organizational marketing maturity assessments. Competitive landscape analysis and market sizing. Growth opportunity identification and validation.

Fractional CMO Services Client Success Story:

SoftRight engaged our fractional CMO services for brand repositioning and go-to-market strategy — contributing to their $42M acquisition by Accela. Explore our PE-focused fractional CMO services

What Do Fractional CMO Services Include?

Fractional CMO services from Moving Minds include documented strategies, actionable plans, and measurable frameworks — not just advice. Every engagement produces tangible artifacts you can own, reference, and build on.

Quick Facts: Fractional CMO Services at a Glance

Question	Answer
What leadership model do fractional CMO services use?	Dedicated fractional CMO plus cross-functional execution team including demand generation specialists, content strategists, paid media managers, and marketing operations experts.
How long until fractional CMO services produce results?	Quick wins within 30 days. Measurable ROI within 90 days. Strategic transformation within 6-12 months.
What are typical fractional CMO services engagement terms?	Month-to-month agreements with no long-term contracts required. Scope adjusts as needs evolve.
What size companies benefit from fractional CMO services?	B2B companies with $5M–$100M in revenue. PE-backed portfolio companies. Series A/B funded startups ready to scale.
What industries do fractional CMO services support?	B2B SaaS and technology. Healthcare and life sciences. Professional services. Manufacturing and industrial. Financial services.

What leadership model do fractional CMO services use?

Dedicated fractional CMO plus cross-functional execution team including demand generation specialists, content strategists, paid media managers, and marketing operations experts.

How long until fractional CMO services produce results?

Quick wins within 30 days. Measurable ROI within 90 days. Strategic transformation within 6-12 months.

What are typical fractional CMO services engagement terms?

Month-to-month agreements with no long-term contracts required. Scope adjusts as needs evolve.

What size companies benefit from fractional CMO services?

B2B companies with $5M-$100M in revenue. PE-backed portfolio companies. Series A/B funded startups are ready to scale.

What industries do fractional CMO services support?

B2B SaaS and technology. Healthcare and life sciences. Professional services. Manufacturing and industrial. Financial services.

Strategic Deliverables From Fractional CMO Services

Marketing Assessment Report (Delivered Day 14)

Complete diagnostic of your current marketing function — team capabilities, technology stack, campaign performance, competitive positioning, and gaps. Includes prioritized opportunity map and 90-day action plan.

Strategic Marketing Plan (Delivered Day 30)

Documented go-to-market strategy including brand positioning, messaging framework, channel strategy with budget allocation, 90-day execution roadmap, KPI dashboard, and team structure recommendations.

Quarterly Business Reviews

Ongoing performance analysis with budget reconciliation, campaign optimization recommendations, competitive updates, and forward planning for the next quarter.

Annual Marketing Plan

Comprehensive annual strategy document with market analysis, growth targets, channel mix, budget allocation, campaign calendar, and resource requirements.

Execution Deliverables From Fractional CMO Services

Campaign Architecture Documents

Full-funnel campaign strategies with audience segmentation, targeting criteria, channel mix, creative direction, messaging matrix, and measurement frameworks.

Content Strategy & Editorial Calendar

Documented content plan aligned to buyer journey stages, SEO keyword targets, thought leadership themes, and business objectives — with production calendar and distribution strategy.

Marketing Operations Playbooks

Process documentation for lead management, campaign execution, reporting cadence, team workflows, and vendor coordination — ensuring consistency and scalability.

Performance Dashboards & Attribution Reports

Real-time visibility into marketing metrics, multi-touch attribution data, and ROI tracking tied directly to pipeline and revenue outcomes.

Fractional CMO Services Client Success Stories:

TESSCO engaged our fractional CMO services to build demand-generation programs for the U.S. Education market, producing $48M in new orders through integrated email and multi-channel campaigns.

How Do Fractional CMO Services Work? The First 90 Days

Our fractional CMO services are designed for speed. We don't spend months "getting up to speed" — we deliver value from week one. Here's exactly what happens during the first 90 days of a typical engagement.

Days 1–14 — Discovery & Diagnostic Phase

What happens during the discovery phase of fractional CMO services:

CEO and executive leadership strategy sessions
Sales team interviews and pipeline analysis
Marketing audit — team structure, active campaigns, technology stack, budget allocation
Competitive analysis and market positioning review
Customer interviews and persona validation
Quick win identification and prioritization

What you receive:

Marketing Assessment Report — a comprehensive diagnostic of your current state, including gap analysis, competitive benchmarks, and a prioritized 90-day action plan.

Your time commitment:

3-4 hours of stakeholder interviews. Your fractional CMO handles everything else.

Client Success Story:
When Jupiter Medical Center engaged our fractional CMO services, the discovery phase identified $1M in ad spend savings, which were realized in the first quarter.

Days 15–30 — Strategy & Foundation Phase

What happens during the strategy phase of fractional CMO services:

Brand positioning and messaging refinement
Ideal customer profile (ICP) validation and segmentation
Channel prioritization based on audience and budget
Marketing budget development and allocation
KPI framework and measurement strategy development
Team structure assessment and recommendations
Quick win execution begins

What You Receive:

Strategic Marketing Plan — documented strategy with positioning, messaging framework, channel strategy, budget allocation, 90-day roadmap, KPI dashboard, and team recommendations.

Your time commitment:

One strategy review session. Key decisions on budget priorities and focus areas.

Days 31–60 — Execution Launch Phase

What happens during the execution phase of fractional CMO services:

Campaign development, build, and launch
Content production and publishing ramp-up
Paid media activation and optimization
Marketing automation implementation and workflow setup
Team coaching and capability building
Agency coordination and vendor management
Process documentation and playbook development

What you receive:

Execution Report — live campaigns with initial performance data, operational improvements implemented, process documentation, and team alignment updates.

Your time commitment:

Weekly 30- to 60-minute check-ins. Campaign and content approvals as needed.

Schedule a Consult

Let's discuss your growth goals and explore fractional CMO leadership options.

Book a Time Now

Days 61–90 — Optimization & Scale Phase

What happens during the optimization phase of fractional CMO services:

Performance analysis and campaign optimization
Budget reallocation based on channel performance
A/B testing and conversion rate optimization
Team performance review and coaching adjustments
Days 91-180 strategic planning
ROI analysis and attribution reporting
Executive and board presentation preparation

What you receive:

90-Day Performance Report — comprehensive ROI analysis, channel-by-channel performance breakdown, optimization recommendations, and strategic roadmap for the next quarter.

Your time commitment:

Quarterly business review session. Strategic planning for the next phase.

Summary: The 90-Day Fractional CMO Services Timeline

Phase	Timeline	Key Deliverable	Your Time
Discovery & Diagnostic	Days 1-14	Marketing Assessment Report	3-4 hours
Strategy & Foundation	Days 15-30	Strategic Marketing Plan	2-3 hours
Execution Launch	Days 31-60	Execution Report + Live Campaigns	2 hours/week
Optimization & Scale	Days 61-90	90-Day Performance Report	2-3 hours

Customer Success Story:

Vendorin engaged our fractional CMO services to unify their brand and sales tools, reducing FTE headcount costs by 400% and consolidating 10 disparate brand elements into one cohesive identity.

Flexible Fractional CMO Services Designed Around Your Needs

No two companies are the same. Our fractional CMO services engagement models scale to match your situation, growth stage, internal capabilities, and budget.

Unlike solo fractional CMOs who work alone, Moving Minds' fractional CMO services include access to a full cross-functional team — so strategy and execution happen together.

What Makes Our Fractional CMO Services Model Different

Scalable Engagement

Start with the scope you need today. Scale up as growth accelerates. Scale down as you build internal capability. No penalties, no renegotiation, no friction.

Custom-Designed Scope

Every fractional CMO services engagement is tailored to your growth stage, team capabilities, marketing maturity, budget constraints, and timeline. No cookie-cutter packages or one-size-fits-all solutions.

Fully Managed Execution Team

Your fractional CMO leads a coordinated team of specialists — demand generation, content strategy, paid media, SEO, and marketing operations. One point of accountability. No vendor coordination on your end.

Experience Matched to Your Situation

We match CMO expertise to your industry, growth stage, and specific challenges. You get the right leader for your situation — not whoever happens to be available.

Customer Success Stories:

TLC Laser Eye Centers engaged our fractional CMO services to double patient volume — achieving 400% increase in call volume, 200% increase in consultations, and scaling to $300M in annual revenue.

Fractional CMO Services Engagement Options

Strategic Advisory Services

8-12 hours per month. Best for companies with internal execution capability that need senior strategic guidance, board-level marketing leadership, or expert oversight on major initiatives.

Includes: Monthly strategy sessions, quarterly planning, executive presentations, team mentorship, and agency oversight.

Fractional CMO Leadership Services

15-25 hours per week. Best for companies building internal marketing capability that need hands-on leadership, team development, strategic direction, and execution support.

Includes: All advisory services plus team management, campaign oversight, vendor management, hiring support, and operational improvements.

Embedded CMO + Execution Team Services

Custom scope based on requirements. Best for companies that need a full replacement of their marketing function — strategy, leadership, and execution under one roof.

Includes: Dedicated fractional CMO plus specialists in demand generation, content, paid media, SEO, and marketing operations. Full accountability for marketing outcomes.

What's Included in Every Fractional CMO Services Engagement

Comparison Area	Fractional CMO Advantage
Onboarding Speed	CMO productive in days — not the 4-8 months required for a full-time hire
Contract Terms	Month-to-month with no long-term commitment required
Scope Flexibility	Adjust engagement up or down as needs change — no penalties
Accountability	Single point of contact with full ownership of marketing outcomes
Methodology	Proven playbooks refined across 19 years and hundreds of engagements
Communication	Weekly updates, monthly reviews, quarterly strategic planning
Integration	Seamless adoption of your existing tools, systems, and team workflows

Is Your Company Right for Fractional CMO Services?

Our fractional CMO services deliver exceptional results for the right companies. Here's how to determine if we're a strong fit for your situation.

Fractional CMO Services Are a Strong Fit If...

Situation	What You’re Looking For
You're PE-backed, investor-funded, or founder-led with growth mandates	The board expects acceleration. You need experienced marketing leadership who can deliver results, not learn on the job.
Your marketing is underperforming or doesn't exist	Whether you have a junior team without strategic direction, scattered agency relationships, or no marketing function at all — you need someone to build or fix it.
You want strategy AND execution	You've been burned by consultants who deliver PowerPoints and disappear. You want a partner who owns outcomes, not just recommendations.
You're willing to give marketing real authority	A fractional CMO needs decision-making power to drive results. If marketing will remain an afterthought, this isn't the right solution.

Client Success Story:

Prospira PainCare engaged our fractional CMO services with exactly this profile — resulting in 172% increase in referral volume, 85% increase in patient volume, and 2,000+ new patient referrals per month.

Let's Talk Growth

30 minutes. No pitch. Just an honest conversation about whether fractional CMO services can accelerate your trajectory — or what else might work better.

Schedule a Consult

Let's discuss your growth goals and explore fractional CMO leadership options.

Book a Time Now

Frequently Asked Questions
About Fractional CMO Services

What's included in fractional CMO services?

Fractional CMO services include strategic marketing leadership, documented deliverables, hands-on execution support, and ongoing accountability — all tailored to your needs and growth stage.

How long does it take to see results from fractional CMO services?

Most companies see quick wins within 30 days, measurable ROI within 90 days, and strategic transformation within 6-12 months.

What do fractional CMO services cost?

Fractional CMO services typically range from $5,000 to $25,000+ per month, depending on scope, time commitment, and execution support. All engagements are month-to-month.

How do fractional CMO services work on a day-to-day basis?

Your fractional CMO integrates directly into your leadership team with weekly check-ins, direct communication access, and hands-on involvement in strategy and execution.

Can fractional CMO services work with my existing marketing team?

Yes — fractional CMO services are designed to lead and elevate your existing team through strategic direction, coaching, and execution oversight.

What's the difference between fractional CMO services and hiring a marketing agency?

Fractional CMO services provide C-level strategic leadership plus execution, while traditional agencies provide campaign execution without senior leadership.

Learn more about our fractional CMO agency model →

How quickly can fractional CMO services start?

Most engagements begin within 1-2 weeks and deliver a strategic marketing plan by Day 30.

What industries do fractional CMO services support?

Fractional CMO services support B2B companies across technology, healthcare, professional services, manufacturing, and financial services.

What happens when the fractional CMO engagement ends?

You retain all strategic documentation, trained team capabilities, and established infrastructure — with optional transition support to internal leadership.